About me

Hi, I’m Disha Shah.

I’m a Brand & Customer Experience Designer with a background in design strategy and management. I founded Vanya Studio, my independent design practice.

I’ve been working since 2019 with founders and enterprise teams across 15+ countries — from YC-, Accel-, and IIT-backed startups and family-run businesses to global institutions and companies like Deloitte, the United Nations, Tata Group, and Fortune Global 500 companies.

Flighty

I’m drawn to the problems that sit underneath the interface.

I’ve always been curious about how things work. How businesses make decisions, why industries operate the way they do, what people actually need, and why something that makes perfect sense on paper doesn’t always work in practice.

I love pulling apart complicated problems, finding connections between seemingly unrelated things, and figuring out what needs to change. There’s something oddly satisfying about untangling chaos. It’s probably why I’ve ended up spending so much time in industries where the problems are difficult, the stakes are high, and there’s rarely a playbook to follow.

And while I love the craft of design, I find the business, marketing, engineering, and industry-specific nuances that shape those design decisions just as fascinating.

A little bit about my work.

In the last four years, I’ve worked on 20+ MVPs and proofs of concept, including 15+ AI products across healthcare, life sciences, finance, defence, cybersecurity, supply chain, and enterprise technology.

I’ve also built 10+ design systems across React, Angular, Vue, Svelte, Salesforce, Veeva, and iOS. Two of those were enterprise-wide systems supporting 40–50 products each, across multiple brands, tenants, teams, and platforms.

Beyond products, I also work on brands, websites, and presentations for B2B businesses and startups. I help founders tell their stories, whether they’re raising funding, securing grants, winning customers, or building partnerships.

I care about what a founder wants to build, why it matters, and how design can help other people see it too.

What I’d love to do more of.

I’d love to work with people building things that matter to them, and hopefully to a lot of other people too.

That could mean changing how an industry works from first principles, solving a problem that’s been around for decades, or simply making something that brings a little more joy into people’s lives.

I’m interested in all of it.

Outside of work.

I’m usually reading, learning something completely unrelated to design, or going down another rabbit hole. I’ve been fascinated by Dr. Joe Dispenza’s work for over five years now, and rain or shine, I’m either putting it into practice or learning more about it.

I’ve also been volunteering for different impact causes since I was 13. It’s a big part of how I grew up, and it’s shaped how I think about the work I do and the choices I make.

Whatever I’m working on, I hope that in some way, big or small, it contributes something positive to society, the environment, and the world around me.

About Vanya Studio

You work directly with me.

I founded Vanya Studio in December 2025 as a solo, independent practice. I lead projects from the first conversations through design and delivery, and develop website frontends myself.

I care about doing right by the companies I work with. If I know the work would be better with a specialist in copywriting, development, motion, or content, I bring them in. Your business deserves that thought and care.

You still work directly with me. I coordinate the people involved and stay responsible for the design through delivery.

Testimonials

From people I’ve built things with.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

N.A., Founder & CEO, Shweta Labs (IIT Bombay)

She’s my go-to designer for every project. Honestly, it’s a 10 out of 10 experience every time.

Disha is one of my best contractors, and working with her is always fantastic. She’s super reliable, understands the work and the concepts, and has strong opinions. She’s really understanding, patient, professional, and talented, and it’s always a pleasure to meet with her.

She’s my go-to designer for every project I need help with, and she has helped Bright Studios tremendously. I really have no more to say about her, since I’ve been saying it for so long. Honestly, it’s a 10 out of 10 experience every time. Can’t recommend her enough.

Daniel G Bright, Founder, Bright Studios

Her depth of knowledge is incredible.

Disha has always been great to work with — I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

She added many of her own feature improvements — ones we couldn't have thought of ourselves.

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Frequently asked questions

A few things you might want to know before we work together.

What if we’re not entirely sure what we need yet?

That’s completely fine. You don’t need to come with a perfectly written brief or a solution already figured out.

We can start with what’s happening, what’s not working, and what you’re trying to achieve. Sometimes that leads to a defined project, sometimes an audit or a shorter strategy engagement.

What kinds of projects do you take on?

I work across product design, branding, websites, and design systems, particularly for B2B businesses, startups, and enterprise teams.

That could mean designing a new product, improving an existing experience, building a design system, or helping a business communicate what it’s building through its brand, website, or presentations.

Will we work directly with you?

Yes! Vanya Studio is my independent, one-person practice. I lead the work myself, from the first conversation through design and delivery.

Depending on the project, I may collaborate with other specialists, but you’ll always be working directly with me.

Can you work with our existing team or studio?

Absolutely. I’ve worked alongside founders, product managers, designers, engineers, marketing teams, and external studios.

I’m comfortable joining an existing team, working within established systems, or helping figure things out from scratch.

Do you take on one-off projects or ongoing engagements?

Both. Some projects have a clear beginning and end, like a website, brand identity, or product MVP. Others need ongoing support as the product or business evolves.

We can figure out what makes the most sense based on the scope, timeline, and how your team works.

How do we get started?

You can book a call or drop me an email with a little about what you’re working on.

I’m happy to hear what you’re building, what you’re trying to figure out, or where you’re feeling stuck. We can talk through the problem, bounce around ideas, and see what might make sense. Even if we don’t end up working together, I’d love for you to leave the conversation with a little more clarity on what to do next.