I’m Disha Shah, a brand and experience designer.

I work across branding, products, and websites. I’m interested in how people come to understand a business, what makes them choose it, and what happens once they start using what it offers.

I’m happiest when there’s a lot to untangle. A technical product, an unfamiliar industry, a website that’s grown in several directions. I like getting into the subject, asking questions, and understanding how the pieces relate before deciding what to make.

That curiosity takes me across different kinds of work. Sometimes I’m helping a founder find the story that makes their business easier to explain. Sometimes I’m working through a product’s flows and interactions, or designing and developing a website. Other times, I’m building the system that helps a team keep all of it consistent.

I work closely with founders, engineers, and business and go-to-market teams. Understanding what each person is trying to achieve is part of the work. It helps me connect the broader direction with the details people will actually read, see, and use.

Since 2019, I’ve worked with teams across 15+ countries—from startups and family businesses to global studios and enterprise teams. My experience includes work with YC- and Accel-backed companies and organisations including Deloitte, Tata Group, and UN Volunteers, both directly and through studio collaborations.

A little more about the work

Websites, from first launches to enterprise scale

A substantial part of my practice is designing and developing websites for businesses as they grow. I work with Framer, Webflow, and Sanity with Next.js, from landing pages and 5–8-page sites to enterprise websites with multiple CMS collections and 200–500+ pages.

I’ve also supported studios behind the scenes on this work—thinking through the narrative, page structure, design, and development, along with how the team will manage the site after launch.

Products that take time to understand

I’ve worked on 15+ AI and SaaS MVPs and proofs of concept across defence, cybersecurity, healthcare, life sciences, finance, Web3, and travel.

I enjoy the learning these projects ask of me. Each domain has its own language, responsibilities, and ways of working. In high-stakes industries, those details matter to the design: what someone needs during onboarding, where they need reassurance or control, and what helps them get value from the product over time. I work with the team to understand those needs and where friction may be contributing to people leaving.

Design systems that carry the decisions forward

I’ve built 10+ design systems, including two supporting 30–40 products for Fortune 100 firms. The work has spanned multiple brands and tenants, with shared components, patterns, and documentation.

I’m interested in how these systems work in practice—whether people can find what they need, understand the reasoning, and build on it. That also shapes how I prepare the context and guidance for teams working with AI.

Flighty

About Vanya Studio

I founded Vanya Studio in 2025 as an independent solo design practice, bringing together my work across branding, product design, design systems, and websites and decks.

I lead projects from the early conversations through design and delivery, and develop website frontends myself. When a project needs additional expertise, I bring in specialists across copywriting, development, motion, and content marketing, to make sure you get an output that is the best fit to help you achieve your growth and business goals.

You work directly with me throughout. I stay close to the decisions, review the work with everyone involved, and see it through to delivery.

Testimonials

From people I’ve built things with.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs (IIT Bombay)

She’s my go-to designer for every project. Honestly, it’s a 10 out of 10 experience every time.

Disha is one of my best contractors, and working with her is always fantastic. She’s super reliable, understands the work and the concepts, and has strong opinions. She’s really understanding, patient, professional, and talented, and it’s always a pleasure to meet with her.

She’s my go-to designer for every project I need help with, and she has helped Bright Studios tremendously. I really have no more to say about her, since I’ve been saying it for so long. Honestly, it’s a 10 out of 10 experience every time. Can’t recommend her enough.

Daniel G Bright, Founder, Bright Studios

Her depth of knowledge is incredible.

Disha has always been great to work with — I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

She added many of her own feature improvements — ones we couldn't have thought of ourselves.

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Frequently asked questions

The things people actually ask, answered plainly.

How do we start working together?

Send me a little about what you’re working on and where you need help. We’ll talk through the project, timing, and budget, and I’ll put together a scope. You don’t need to have everything figured out before reaching out.

Who do you work best with?

I mostly work with founders and teams in AI, deep-tech, SaaS, and B2B, alongside established businesses and design studios. I enjoy working with people who care about what they’re building and are open to working through the details together.

Will I work directly with you?

Yes. I lead every project, and you work with me throughout. When we need a specialist in copywriting, development, motion, or content marketing, I bring them in and stay closely involved. We agree on this as part of the scope.

Can you work with our existing team?

Yes. I often work alongside internal designers, engineers, and marketing teams, as well as behind the scenes with studios. We work out where I can contribute, what I’ll own, and how we’ll collaborate.

Do you handle website development?

Yes, I develop the frontend myself. I work with Framer, Webflow, Astro, and Next.js, including Sanity and Cloudflare where appropriate—from smaller sites to enterprise websites with hundreds of pages. If the project needs specialist development, I bring in the right people and review the work through delivery.

What if we need help with the story and copy?

That’s part of the work. I help shape the narrative—who we’re speaking to, what matters to them, and what we want them to take away. I bring in a copywriting expert to develop the words and work with them through the design.

Do you take on projects or ongoing work?

Both. We can work towards a defined scope or set aside time each month for ongoing design support. It depends on what you need and how your team works.

Where do you work with clients?

I work remotely and have collaborated with teams across 15+ countries. We agree on meeting times and how we’ll share feedback at the start.

Are you open to full-time roles?

Yes, if the team and the work feel like a good fit. I currently run Vanya Studio as a solo, independent practitioner, but I’m happy to talk about a role where I can contribute more deeply over time.