The Gap
You built something good.
Why isn’t the market responding?
You built something good.
Why isn’t the market responding?
You built the product. You launched it. You got the attention, the sign-ups, the customers — but somewhere between interest and lasting value, something isn't clicking.
You built the product. You launched it. You got the attention, the sign-ups, the customers — but somewhere between interest and lasting value, something isn't clicking.
That’s where I come in.
That’s where I come in.
Some of my work:
Some of my work:
Ancorpoint Studio
This Is It Studio
I help untangle problems like:
I help untangle problems like:
01
01
Low conversion
People see the value, but aren't acting on it.
02
02
Poor adoption or retention
Customers arrive, but don't reach enough value to stay.
03
03
A launch that didn't convert
The attention was there. But the brand and product experience didn't turn it into a long-term sustained momentum.
04
04
A product that's better than its perception
The brand, story, or experience isn't communicating the value as well as it should.
05
05
Growing complexity
Over the years, more features and teams have made design operations difficult to scale and the core user experience fragmented.
The Promise
Find what’s getting in the way — then fix it.
A conversion problem might be positioning, product storytelling, or the product itself.
A retention problem might start with onboarding or run deep into the product.
A launch might fail somewhere between the brand, website, and experience.
A growing team might be slowed down by design systems that are inconsistent, rigid, or missing where they matter.
You already built the thing.
I help close the gap between its potential and what the market actually experiences.
What I work across
The problem determines what needs fixing — not the discipline.
Product
Product
Product strategy · UX & interaction design · AI/SaaS products · Mobile experiences
Product strategy · UX & interaction design · AI/SaaS products · Mobile experiences
Brand & Web
Brand & Web
Positioning · Brand identity · Websites · Product storytelling · GTM experiences
Positioning · Brand identity · Websites · Product storytelling · GTM experiences
Systems
Systems
Design systems · Experience architecture · Cross-product systems
Design systems · Experience architecture · Cross-product systems
For a specific problem, launch, product, or transformation.
For a specific problem, launch, product, or transformation.
For a specific problem, launch, product, or transformation.
For ongoing design partnership as your business and priorities evolve.
For ongoing design partnership as your business and priorities evolve.
For ongoing design partnership as your business and priorities evolve.
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
I am a Brand & Customer Experience Designer and since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I work closely with founders, business, engineering, and GTM teams, bringing those perspectives into the design rather than treating design as a visual polish layer that comes at the end.
You can find me on X (Twitter) where I share my daily thoughts and my visual experiments.
I am a Brand & Customer Experience Designer and since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I work closely with founders, business, engineering, and GTM teams, bringing those perspectives into the design rather than treating design as a visual polish layer that comes at the end.
You can find me on X (Twitter) where I share my daily thoughts and my visual experiments.
I am a Brand & Customer Experience Designer and since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I work closely with founders, business, engineering, and GTM teams, bringing those perspectives into the design rather than treating design as a visual polish layer that comes at the end.
You can find me on X (Twitter) where I share my daily thoughts and my visual experiments.
Questions & Answers
What if we’re not sure what the actual problem is yet?
How do I know if we're a good fit?
Understanding the problem
What does working with you actually look like?
Do you work on projects or ongoing retainers?
Can you work with our existing team?
How involved are you beyond the design itself?
Working together
Do you work specifically with AI and deep-tech companies?
Do you work with startups or larger companies?
How strong are you on design systems?
How good are you with Framer?
Experience & expertise
Do you work internationally?
Are you open to full-time opportunities?
What's the best way to get started?
Practical
Questions & Answers
What if we’re not sure what the actual problem is yet?
How do I know if we're a good fit?
Understanding the problem
What does working with you actually look like?
Do you work on projects or ongoing retainers?
Can you work with our existing team?
How involved are you beyond the design itself?
Working together
Do you work specifically with AI and deep-tech companies?
Do you work with startups or larger companies?
How strong are you on design systems?
How good are you with Framer?
Experience & expertise
Do you work internationally?
Are you open to full-time opportunities?
What's the best way to get started?
Practical
Questions & Answers
What if we’re not sure what the actual problem is yet?
How do I know if we're a good fit?
Understanding the problem
What does working with you actually look like?
Do you work on projects or ongoing retainers?
Can you work with our existing team?
How involved are you beyond the design itself?
Working together
Do you work specifically with AI and deep-tech companies?
Do you work with startups or larger companies?
How strong are you on design systems?
How good are you with Framer?
Experience & expertise
Do you work internationally?
Are you open to full-time opportunities?
What's the best way to get started?
Practical