About Disha Shah

About Disha Shah

Brand and Customer Experience Designer

Brand and Customer Experience Designer

I gravitate towards businesses where design has to do more than look good. I have a thing for complicated product problems.

I’m happiest when there’s a lot to untangle.

I like unboxing the chaos — it’s oddly my zen mode. Pulling apart the pieces, understanding what’s actually going on, and figuring out how they can work better together.

The result is a complex product or a system that’s easier to use, easier to trust, and built to evolve with the business.

A little bit about me:

A little bit about me:

I’m a Brand & Customer Experience Designer, and since 2019, I’ve worked with founders and enterprise teams across 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.

I’m particularly drawn to technically ambitious products, where someone has to design the understanding around what’s being built.

I care about whether the design still holds up when the product evolves, the team grows, and the business changes direction.

I am pulled towards businesses that use what they build as a medium to create impact at scale.

Sometimes that means rethinking an industry from first principles. Sometimes it means solving a problem that genuinely matters. And sometimes, simply putting a little more joy into the world.

That’s the kind of work I want to be part of.

I am pulled towards businesses that use what they build as a medium to create impact at scale.

Sometimes that means rethinking an industry from first principles. Sometimes it means solving a problem that genuinely matters.

And sometimes, simply putting a little more joy into the world.

That’s the kind of work I want to be part of.

Discover more →

Have a complicated problem?
Let's untangle it.

Companies I have worked for

Outside of work

Usually somewhere between the mountains, a good book, a business rabbit hole, or a Dr. Joe Dispenza meditation.

I have an unreasonable curiosity about how people think — and how businesses can become ecosystems that shape people, systems, and industries, and create impact that lasts.

In my bucket list

Learn three foreign languages (Mandarin, Spanish, and one more)

Learn three foreign languages (Mandarin, Spanish, and one more)

Build an orphanage & a not-for-profit school before I turn 45

Build an orphanage & a not-for-profit school before I turn 45

Travel to 35 countries

Travel to 35 countries

Complete 5 years of Dr. Joe Dispenza’s daily meditations and practices

Complete 5 years of Dr. Joe Dispenza’s daily meditations and practices

Manifest the intentions I’ve set out to achieve — symbols A & D (Dr. Joe it!)

Manifest the intentions I’ve set out to achieve — symbols A & D (Dr. Joe it!)

Launch Vanya Studio in 2026

Launch Vanya Studio in 2026

Start freelancing fulltime

Start freelancing fulltime

10 years of volunteering for impact causes (completed in 2023)

10 years of volunteering for impact causes (completed in 2023)

Some of my favorite reads

I own 200+ physical books, many more on Kindle, and have donated over 100 over the years. Since I was a kid, I’ve read countless others through physical and digital libraries.
Here are a few that are especially close to my heart.

Design UI Kit

Product

Website

Product

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs (IIT Bombay)

Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.

Adriano Reis, Founder, Ancorpoint Studio

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.

Daniel G Bright, Founder, Bright Studios

Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.

Katie Crokus, Founder, Empower Nutrition

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs (IIT Bombay)

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.

Daniel G Bright, Founder, Bright Studios

Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.

Adriano Reis, Founder, Ancorpoint Studio

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs (IIT Bombay)

Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.

Adriano Reis, Founder, Ancorpoint Studio

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.

Daniel G Bright, Founder, Bright Studios

Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.

Katie Crokus, Founder, Empower Nutrition

Questions & Answers

What if we’re not sure what the actual problem is yet?

How do I know if we're a good fit?

Understanding the problem

What does working with you actually look like?

Do you work on projects or ongoing retainers?

Can you work with our existing team?

How involved are you beyond the design itself?

Working together

Do you work specifically with AI and deep-tech companies?

Do you work with startups or larger companies?

How strong are you on design systems?

How good are you with Framer?

Experience & expertise

Do you work internationally?

Are you open to full-time opportunities?

What's the best way to get started?

Practical

Questions & Answers

What if we’re not sure what the actual problem is yet?

How do I know if we're a good fit?

Understanding the problem

What does working with you actually look like?

Do you work on projects or ongoing retainers?

Can you work with our existing team?

How involved are you beyond the design itself?

Working together

Do you work specifically with AI and deep-tech companies?

Do you work with startups or larger companies?

How strong are you on design systems?

How good are you with Framer?

Experience & expertise

Do you work internationally?

Are you open to full-time opportunities?

What's the best way to get started?

Practical

Questions & Answers

What if we’re not sure what the actual problem is yet?

How do I know if we're a good fit?

Understanding the problem

What does working with you actually look like?

Do you work on projects or ongoing retainers?

Can you work with our existing team?

How involved are you beyond the design itself?

Working together

Do you work specifically with AI and deep-tech companies?

Do you work with startups or larger companies?

How strong are you on design systems?

How good are you with Framer?

Experience & expertise

Do you work internationally?

Are you open to full-time opportunities?

What's the best way to get started?

Practical

Socials
Have a complicated problem?
Let's untangle it.

Working 👩🏻‍💻

Between IST & EST

Unreasonably in love with systems design, GTM, and CX.