About Disha Shah

About Disha Shah

Brand and Customer Experience Designer

Brand and Customer Experience Designer

I see design as a strategic tool for shaping behaviour — both human and systemic.

I'm a Brand and Experience Designer working at the intersection of design, business, and technology. Since 2019, I've worked with founders and teams across startups, design studios, and enterprises spanning 15+ countries — including founders backed by YC, Accel, and Bain Capital, and institutions like Deloitte, the United Nations, Larsen & Toubro Group, and Tata Group.

I work across product, websites, branding and systems. Most of this work is about behaviour: how products shape the way people think and act, and how the systems we design interact with the larger systems organisations already operate within. I work closely with engineering and leadership teams on experiences that hold up as companies scale.

Much of my work sits around AI/ML, data, and platform-driven products — technically ambitious ideas where design helps translate complexity into clarity and real-world adoption.

Outside of work, I love the mountains, enjoy reading, absolutely hate having my photos taken, and am endlessly curious about business and strategy — friends and colleagues often joke I may be in the wrong career.

I've been deeply shaped by the work of Dr. Joe Dispenza — introduced to it in 2018 and practising daily since 2021, it's something I find myself recommending to almost everyone I meet.

Companies I have worked for

In my bucket list

Learn three foreign languages (Mandarin, Spanish, and one more)

Learn three foreign languages (Mandarin, Spanish, and one more)

Build an orphanage & a not-for-profit school before I turn 45

Build an orphanage & a not-for-profit school before I turn 45

Travel across 50 countries

Travel across 50 countries

Complete 5 years of Dr. Joe Dispenza’s daily meditations and practices (by October 2026)

Complete 5 years of Dr. Joe Dispenza’s daily meditations and practices (by October 2026)

Launch Vanya Studio in 2026

Launch Vanya Studio in 2026

Finish personal site

Finish personal site

Start freelancing

Start freelancing

10 years of volunteering for impact causes (completed in 2023)

10 years of volunteering for impact causes (completed in 2023)

Some of my favorite reads

I own 200+ physical books, many more on Kindle, and have donated over 100 over the years. Since I was a kid, I’ve read countless others through physical and digital libraries.
Here are a few that are especially close to my heart.

Design UI Kit

Product

Website

Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!

Alli Minetti, Contra Labs

Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.

Daniel G Bright, Founder, Bright Studios

Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.

Adriano Reis, Founder, Ancorpoint Studio

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.

Katie Crokus, Founder, Empower Nutrition

I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.

Sheila Gannon, (Healthcare Consultancy)

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs

Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!

Mason Price, Founder, wenlaunch

Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.

Joe Fouche, (Law Enforcement)

Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!

Alli Minetti, Contra Labs

Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.

Katie Crokus, Founder, Empower Nutrition

Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.

Daniel G Bright, Founder, Bright Studios

I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.

Sheila Gannon, (Healthcare Consultancy)

Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.

Adriano Reis, Founder, Ancorpoint Studio

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!

Mason Price, Founder, wenlaunch

Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.

Joe Fouche, (Law Enforcement)

Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!

Alli Minetti, Contra Labs

Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.

Daniel G Bright, Founder, Bright Studios

Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.

Adriano Reis, Founder, Ancorpoint Studio

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.

Katie Crokus, Founder, Empower Nutrition

I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.

Sheila Gannon, (Healthcare Consultancy)

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs

Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!

Mason Price, Founder, wenlaunch

Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.

Joe Fouche, (Law Enforcement)

Trying to create a dent in your industry?
I'd love to hear about it.

Working 👩🏻‍💻

·

Between IST & EST

·

Unreasonably in love with systems design, GTM, and CX.

Trying to create a dent in your industry?
I'd love to hear about it.

Working 👩🏻‍💻

Between IST & EST

Unreasonably in love with systems design, GTM, and CX.

Trying to create a dent in your industry?
I'd love to hear about it.

Working 👩🏻‍💻

·

Between IST & EST

·

Unreasonably in love with systems design, GTM, and CX.