Trust, by design
The experience is the argument.
For companies where what you build matters as much as how people experience it.
I work with teams tackling difficult problems across AI, deep-tech, healthcare, defense, climate-tech, and beyond — turning complexity into experiences people can understand, trust, and use.
Trust, by design
The experience is the argument.
For companies where what you build matters as much as how people experience it.
I work with teams tackling difficult problems across AI, deep-tech, healthcare, defense, climate-tech, and beyond — turning complexity into experiences people can understand, trust, and use.
Trust, by design
The experience is the argument.
For companies where what you build matters as much as how people experience it.
I work with teams tackling difficult problems across AI, deep-tech, healthcare, defense, climate-tech, and beyond — turning complexity into experiences people can understand, trust, and use.
This Is It Studio
Ancorpoint Studio
Bright Studios
This Is It Studio
Ancorpoint Studio
Bright Studios
Great products don't always speak for themselves.
Great products don't always speak for themselves.
They can be genuinely good and still lose deals, users, and momentum.
They can be genuinely good and still lose deals, users, and momentum.
Not because the product isn't good enough — but because what people experience doesn't always communicate its value.
01
01
Complexity makes products harder to explain.
The teams building genuinely new things are often working in industries where the rules are still forming. The value isn't obvious. The workflow isn't familiar. Sometimes even the category is new.
02
02
Real adoption + retention doesn't happen at the surface interface.
It happens much deeper — in how a product fits into workflows, budgets, and the way an industry already thinks and operates.
03
03
Growth exposes the gaps.
Engineering scales. GTM scales. The company grows. But the customer experience often struggles to keep up — creating friction for customers, sales, product, and the teams building it.
That's where experience design matters.
And that's the kind of problem that I like to tackle.
That's where experience design matters. And that's the kind of problem that I like to tackle.
Hotplate (YCS20 - Ancorpoint Studio)
Prosumer
Designing clarity into a new food business model — so the website sells without over-explaining
Enterprise Design System
Healthcare & Lifesciences
Building Enterprise-Scale Design Systems for Multiple Product Suites
Complaints Intelligent Platform
Healthcare & Lifesciences
Building an enterprise complaints portal without sacrificing compliance or human judgment.
Bull & Wolf
Education
Making trading education feel credible in a category built on hype.
Shweta Labs
Cybersecurity
Brand and product narrative for a cybersecurity company
Hotplate (YCS20 - Ancorpoint Studio)
Prosumer
Designing clarity into a new food business model — so the website sells without over-explaining
Enterprise Design System
Healthcare & Lifesciences
Building Enterprise-Scale Design Systems for Multiple Product Suites
Complaints Intelligent Platform
Healthcare & Lifesciences
Building an enterprise complaints portal without sacrificing compliance or human judgment.
Bull & Wolf
Education
Making trading education feel credible in a category built on hype.
Shweta Labs
Cybersecurity
Brand and product narrative for a cybersecurity company
Designing clarity into a new food business model — so the website sells without over-explaining
Hotplate (YCS20 - Ancorpoint Studio)
Prosumer
Building Enterprise-Scale Design Systems for Multiple Product Suites
Enterprise Design System
Healthcare & Lifesciences
Building an enterprise complaints portal without sacrificing compliance or human judgment.
Complaints Intelligent Platform
Healthcare & Lifesciences
Making trading education feel credible in a category built on hype.
Bull & Wolf
Education
Brand and product narrative for a cybersecurity company
Shweta Labs
Cybersecurity
Making the cost of distraction tangible
Tithe (Bright Studios)
Wellness
About Disha Shah
I am a Brand & Customer Experience Designer and since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I work closely with founders, business, engineering, and GTM teams, bringing those perspectives into the design rather than treating design as a visual polish layer that comes at the end.
I am a Brand & Customer Experience Designer and since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I work closely with founders, business, engineering, and GTM teams, bringing those perspectives into the design rather than treating design as a visual polish layer that comes at the end.
When the design problem is bigger than a screen, bring me in.
I help companies turn complex products into experiences that are easier to understand, sell, adopt, and grow.
I work across product, brand, web, and design systems — connecting the pieces when the problem doesn't belong neatly to one discipline.
Product
Product strategy · UX & interaction design · AI/SaaS products · Mobile experiences
Brand & Web
Positioning · Brand identity · Websites · Product storytelling · GTM experiences
Systems
Design systems · Experience architecture · Cross-product systems
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
