Disha Shah
Trust, by design
The experience is the argument.
For companies where what you build matters as much as how people experience it — in AI, healthcare, defense, climate-tech, and other high-stakes industries.
Trust, by design
The experience is the argument.
For companies where what you build matters as much as how people experience it — in AI, healthcare, defense, climate-tech, and other high-stakes industries.
Trust, by design
The experience is the argument.
For companies where what you build matters as much as how people experience it — in AI, healthcare, defense, climate-tech, and other high-stakes industries.
This Is It Studio
Ancorpoint Studio
Bright Studios
This Is It Studio
Ancorpoint Studio
Bright Studios
Great products lose deals, users, and momentum every day.
Great products lose deals, users, and momentum every day.
Rarely because of what they do.
And almost always because of how they're experienced.
Rarely because of what they do.
And almost always because of how they're experienced.
01
01
The most ambitious founders today are building in complex industries where the rules are still forming, and the product itself is often genuinely difficult to explain.
02
02
Real adoption & retention isn't decided at the surface. It happens deeper — in how a product fits into workflows, budgets, and the way an industry already thinks and operates.
03
03
When those layers aren’t understood, growth starts creating friction. Engineering scales. GTM scales. But the customer experience struggles to keep up.
This is where I come in.
I am a Brand & Customer Experience Designer and since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I gravitate towards businesses where design has to do more than look good — businesses that use what they build as a medium to create impact at scale.
Sometimes that means rethinking an industry from first principles. Sometimes it means solving a problem that genuinely matters. And sometimes, simply putting a little more joy into the world.
That's the kind of work I want to be part of.
When you work with me, you get a strategic design partner who understands business, engineering, and GTM — designing for what you're building, who it's for, and what it needs to become.
Since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC-, Accel-, and Bain Capital-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I gravitate towards businesses where design has to do more than look good — businesses that use what they build as a medium to create impact at scale.
Sometimes that means rethinking an industry from first principles. Sometimes it means solving a problem that genuinely matters. And sometimes, simply putting a little more joy into the world.
That's the kind of work I want to be part of.
You get a strategic design partner who understands business, engineering, and GTM — designing around what you're building, who it's for, and what it needs to become.
I am a Brand & Customer Experience Designer and since 2019, I've worked with founders and enterprise teams in 15+ countries — from YC- and Accel-backed startups to institutions like Deloitte, the United Nations, Tata Group, and Forbes Global 50 companies.
I gravitate towards businesses where design has to do more than look good — businesses that use what they build as a medium to create impact at scale.
Sometimes that means rethinking an industry from first principles. Sometimes it means solving a problem that genuinely matters. And sometimes, simply putting a little more joy into the world.
That's the kind of work I want to be part of.
You get a strategic design partner who understands business, engineering, and GTM — designing for what you're building, who it's for, and what it needs to become.
Hotplate (Ancorpoint Studios)
Prosumer
Designing clarity into a new food business model — so the website sells without over-explaining
Enterprise Design System
Healthcare & Lifesciences
Building Enterprise-Scale Design Systems for Multiple Product Suites
Bull & Wolf
Education
Brand Identity & Learning Platform Design for a Trading Academy
Complaints Intelligent Platform
Healthcare & Lifesciences
Building an enterprise complaints investigation portal without sacrificing compliance or human judgment.
Shweta Labs
Cybersecurity
Brand and product narrative for a cybersecurity company
JobGurus (Bright Studios)
Education
Designing a path-first product website for newcomers navigating the Canadian job market.
Hotplate (Ancorpoint Studios)
Prosumer
Designing clarity into a new food business model — so the website sells without over-explaining
Enterprise Design System
Healthcare & Lifesciences
Building Enterprise-Scale Design Systems for Multiple Product Suites
Bull & Wolf
Education
Brand Identity & Learning Platform Design for a Trading Academy
Complaints Intelligent Platform
Healthcare & Lifesciences
Building an enterprise complaints investigation portal without sacrificing compliance or human judgment.
Shweta Labs
Cybersecurity
Brand and product narrative for a cybersecurity company
JobGurus (Bright Studios)
Education
Designing a path-first product website for newcomers navigating the Canadian job market.
Designing clarity into a new food business model — so the website sells without over-explaining
Hotplate (Ancorpoint Studios)
Prosumer
Building Enterprise-Scale Design Systems for Multiple Product Suites
Enterprise Design System
Healthcare & Lifesciences
Brand Identity & Learning Platform Design for a Trading Academy
Bull & Wolf
Education
Building an enterprise complaints investigation portal without sacrificing compliance or human judgment.
Complaints Intelligent Platform
Healthcare & Lifesciences
Brand and product narrative for a cybersecurity company
Shweta Labs
Cybersecurity
Designing a path-first product website for newcomers navigating the Canadian job market.
JobGurus (Bright Studios)
Education
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio