Brand and Product Systems for
B2B, AI-native and deep-tech companies.

Experience is the argument.

Care all the way through.
Finding a place in people’s heads, hands and habits.

Illustrated scene of a cliffside facility with robots and holographic interfaces under a blue sky
Complaint intake form from the complaints management platform
Brand mark applications
Shweta Labs: Intelligence. Precision. Trust.
Northside health app screens
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TCS Digital Impact Square
Flex
Contra
Deloitte
Praan
LTIMindtree
Hotplate
Flighty
Valley
This Is It
Bright Studios
Deloitte
Trupeer
Bull & Wolf
Shweta Labs
Think Design
Geosynthesis
Kree8
Flowtrix

Great products don't always speak for themselves. They can be good and still lose deals, users, and momentum.

The value might already be there.
But people don’t always experience it that way.

Seven years. Teams across 15+ countries. Very different worlds and cultures.

Illustrated city street overgrown with greenery

And I keep coming back to how much a well-designed experience shapes how people see the value, how naturally something fits into the way they already work or live, and whether it becomes something they actually want to keep using.

I’ve seen this play out up close, through the teams and products I’ve worked on — from Fortune 100 companies and family businesses to YC-, Accel- and IIT-backed startups, across AI, deep-tech, healthcare, finance, defence, consumer spaces, and everything in between.

About Me

Work Showcase

Some work along the way.

Hotplate website

Designing clarity into a new food business model — so the website sells without over-explaining.

Hotplate · Website design
Colour swatches from an enterprise design system

Building enterprise-scale design systems for multiple product suites.

Healthcare & Lifesciences · Design systems
Flighty airport intelligenceComing soon

Reimagining Flighty - One system across multiple tiers, devices, and experiences.

Flighty · Design systems

Complaint intake form in an enterprise complaints portal

Building an enterprise complaints portal without sacrificing compliance or human judgment.

Healthcare & Lifesciences · Product design
Bull & Wolf identity

Making trading education feel credible in a category built on hype.

Bull & Wolf · Brand, website & product
Shweta Labs brand

Brand and product narrative for a cybersecurity company.

Shweta Labs · Brand & narrative
View all case studies

Testimonials

From people I’ve built things with.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Shweta LabsNA, Founder & CEO, Shweta Labs (IIT Bombay)

Services

A few ways I can help you.

Brand

Define what you stand for. Build a brand that makes you known for it.

Brand Positioning · Visual Identity · Brand Guidelines · Messaging & Copywriting

Product

Turn a good idea into a product people keep choosing again & again.

MVPs · PoCs · User Research · Product Validation · AI Revamps

Design Systems

A system that your team can build with, keeping pace with your growth goals.

AI-ready systems · Component libraries · Pattern Kits · Brand Kits

Websites & Decks

Close the gap between how good you are and what people understand.

Website Design · Pitch & Sales Decks · GTM Strategy Narrative · Copywriting

What pulls me in

I want to know why a business
works the way it does.

Why people hesitate – users, customers, investors and partners. How a technical decision in a product becomes a human one and how it shapes someone’s day. What changes when I look at things beyond design, but also from the perspectives of business, engineering, marketing and the industry a company operates in.

That curiosity takes me across brand, product, website and systems because the questions I care about keep taking me across them.

Speak with Disha

My Playground

Things I am currently experimenting with

Dark UI kit with sales dashboard cards
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The Complexity Gap

You know your product and industry inside out. Your customers don’t necessarily have the same context. What feels obvious to your team might not be obvious to someone encountering it for the first time.

And simplifying everything isn’t always the answer. Especially in enterprise products, where complexity often exists for good reason.

It’s about making the business and its products easier to understand, trust, and use. Helping people see the value, get things done, and have the depth and control they need without making everything harder than it should be.

The Retention Gap

Getting someone to try a product is one thing. Giving them a reason to keep coming back is another.

You might have identified the right problem and built a genuinely good product. But that doesn’t always mean people will use it, love it, or stick around.

Sometimes it’s too much effort to get started. Sometimes it doesn’t fit into how people already work. And sometimes the value is there, but the experience makes it harder to get to.

That’s how good products end up losing users, even when the problem they’re solving is worth solving.

The Growth Gap

As businesses grow, the experience doesn’t always keep up.

Your brand says one thing, your website communicates another, and your product feels like something else entirely. Customers don’t see these as separate touchpoints. They see one business, and they notice when things don’t add up.

Your teams feel it too. Marketing ends up making its own landing pages and workarounds to ship faster. Product and engineering keep rebuilding things that should already exist.

And somewhere along the way, the experience starts slowing down the very business it’s supposed to help grow.
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Testimonial

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Shweta LabsNA, Founder & CEO, Shweta Labs (IIT Bombay)

Testimonial

She’s my go-to designer for every project. Honestly, it’s a 10 out of 10 experience every time.

Disha is one of my best contractors, and working with her is always fantastic. She’s super reliable, understands the work and the concepts, and has strong opinions. She’s really understanding, patient, professional, and talented, and it’s always a pleasure to meet with her.

She’s my go-to designer for every project I need help with, and she has helped Bright Studios tremendously. I really have no more to say about her, since I’ve been saying it for so long. Honestly, it’s a 10 out of 10 experience every time. Can’t recommend her enough.

Daniel G BrightDaniel G Bright, Founder, Bright Studios

Testimonial

Her depth of knowledge is incredible.

Disha has always been great to work with — I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh AgrawalShubh Agrawal, Head of Growth, Valley

Testimonial

Not only a great designer but a great collaborator.

Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.

Adriano ReisAdriano Reis, Founder, Ancorpoint Studio

Testimonial

She added many of her own feature improvements — ones we couldn't have thought of ourselves.

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan PugsleyDan Pugsley, Co-founder & CTO, Stealth Ed-tech startup