Disha Shah
Brand & Experience Design
for the Change-makers
Strategy-led design partner for pre-seed to Series A+ founders shaping the systems, products, and technologies of tomorrow.
Brand & Experience Design
for the Change-makers
Strategy-led design partner for pre-seed to Series A+ founders shaping the systems, products, and technologies of tomorrow.
Brand & Experience Design
for the Change-makers
Strategy-led design partner for pre-seed to Series A+ founders shaping the systems, products, and technologies of tomorrow.
Great services & products lose deals, users, and momentum every day.
Great services & products lose deals, users, and momentum every day.
Rarely because of what they do.
And almost always because of how they're experienced.
Rarely because of what they do.
And almost always because of how they're experienced.
01
01
The most ambitious founders today are building in complex, information-scarce industries.
The rules are still forming. Buyers are difficult to reach.
And the product itself is often genuinely difficult to explain.
The most ambitious founders today are building in complex, information-scarce industries.
The rules are still forming. Buyers are difficult to reach.
And the product itself is often genuinely difficult to explain.
02
02
Design and branding that starts at the surface cannot solve that.
Real adoption is decided deeper — in how a product fits into workflows, business models, and the way an industry already thinks and operates.
Design and branding that starts at the surface cannot solve that.
Real adoption is decided deeper — in how a product fits into workflows, business models, and the way an industry already thinks and operates.
03
03
When those layers aren’t understood, even strong teams push uphill — while engineering and GTM scale rapidly, design and customer experience struggle to keep pace with your startup's growth curve, even though they ultimately shape how users trust, adopt, and stick with the product.
When those layers aren’t understood, even strong teams push uphill — while engineering and GTM scale rapidly, design and customer experience struggle to keep pace with your startup's growth curve, even though they ultimately shape how users trust, adopt, and stick with the product.
This is where I come in.
Design, at its best, is strategy made visible and executable.
Design, at its best, is strategy made visible and executable.
This is what my experience working in deep-tech and AI/ML since 2019 — well before the ChatGPT era — and collaborating with enterprise teams across 15+ countries has taught me.
Every brand, product, and experience I build is grounded in how people actually behave — and how businesses operate.
The goal isn’t just beautiful design, but systems that continue to make sense as products evolve, startups scale, and the industries they operate in begin to shift.
You get a strategic thinker who speaks the language of business and engineering — someone who understands GTM, the tech stack, and delivers work that's as thoughtful as it is beautifully executed.
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Working with Disha has been absolutely fantastic. I literally have nothing bad to say it’s been an incredible experience that she’s super professional. I will definitely work with her again!!
Daniel G Bright, Founder, Bright Studios
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!
Mason Price, Founder, wenlaunch
Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.
Joe Fouche, (Law Enforcement)
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.
Sheila Gannon, (Healthcare Consultancy)
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Working with Disha has been absolutely fantastic. I literally have nothing bad to say it’s been an incredible experience that she’s super professional. I will definitely work with her again!!
Daniel G Bright, Founder, Bright Studios
I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.
Sheila Gannon, (Healthcare Consultancy)
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!
Mason Price, Founder, wenlaunch
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.
Joe Fouche, (Law Enforcement)
I’m Disha Shah, a Brand and Experience Designer working with consultancies, AI-driven and deep-tech startups — including founders backed by YC, Accel, Bain Capital, and more.
I’ve worked closely with engineering and business teams across 15+ countries, spanning startups, design studios, global consultancies, and institutions such as Deloitte, United Nations, Larsen & Toubro Group, and Tata Group.
You can find me on X (Twitter) where I share my daily thoughts and my visual experiments.
I’m Disha Shah, a Brand and Experience Designer working with consultancies, AI-driven and deep-tech startups — including founders backed by YC, Accel, Bain Capital, and more.
I’ve worked closely with engineering and business teams across 15+ countries, spanning startups, design studios, global consultancies, and institutions such as Deloitte, United Nations, Larsen & Toubro Group, and Tata Group.
You can find me on X (Twitter) where I share my daily thoughts and my visual experiments.
I’m Disha Shah, a Brand and Experience Designer working with consultancies, AI-driven and deep-tech startups — including founders backed by YC, Accel, Bain Capital, and more.
I’ve worked closely with engineering and business teams across 15+ countries, spanning startups, design studios, global consultancies, and institutions such as Deloitte, United Nations, Larsen & Toubro Group, and Tata Group.
You can find me on X (Twitter) where I share my daily thoughts and my visual experiments.
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