Disha Shah
Brand & Experience Design
for the Change-makers
Helping AI/tech and B2B companies build a new future through design that is grounded in human behaviour, business strategy, and growth.
Brand & Experience Design
for the Change-makers
Helping AI/tech and B2B companies build a new future through design that is grounded in human behaviour, business strategy, and growth.
Brand & Experience Design
for the Change-makers
Helping AI/tech and B2B companies build a new future through design that is grounded in human behaviour, business strategy, and growth.
This Is It Studio
Ancorpoint Studio
Bright Studios
This Is It Studio
Ancorpoint Studio
Bright Studios
Great services & products lose deals, users, and momentum every day.
Great services & products lose deals, users, and momentum every day.
Rarely because of what they do.
And almost always because of how they're experienced.
Rarely because of what they do.
And almost always because of how they're experienced.
01
01
The most ambitious founders today are building in complex industries where the rules are still forming, buyers are difficult to reach, trust takes longer to earn, and the product itself is often genuinely difficult to explain.
02
02
That's why surface-level design is not enough. Real adoption & retention is decided deeper — in how a product fits into workflows, businesses, and the way an industry already thinks and operates.
03
03
When those layers aren’t understood, growth starts creating friction. Engineering scales. GTM scales. But the design and customer experience struggles to keep up.
This is where I come in.
Since 2019, I’ve worked across deep-tech and AI/ML with enterprise teams across 15+ countries — building brands, products and systems grounded in both human behaviour and business reality.
The goal isn’t just beautiful design, but systems that continue to make sense as products evolve and firms scale.
You get a strategic thinker who understands business, engineering, GTM, and execution — delivering work that’s as thoughtful as it is beautifully built.
Hotplate (Ancorpoint Studios)
Prosumer
Designing clarity into a new food business model — so the website sells without over-explaining
Enterprise Design System
Healthcare & Lifesciences
Building Enterprise-Scale Design Systems for Multiple Product Suites
Bull & Wolf
Education
Brand Identity & Learning Platform Design for a Trading Academy
Complaints Intelligent Platform
Healthcare & Lifesciences
Building an enterprise complaints investigation portal without sacrificing compliance or human judgment.
Shweta Labs
Cybersecurity
Brand and product narrative for a cybersecurity company
JobGurus (Bright Studios)
Education
Designing a path-first product for newcomers navigating the Canadian job market.
Hotplate (Ancorpoint Studios)
Prosumer
Designing clarity into a new food business model — so the website sells without over-explaining
Enterprise Design System
Healthcare & Lifesciences
Building Enterprise-Scale Design Systems for Multiple Product Suites
Bull & Wolf
Education
Brand Identity & Learning Platform Design for a Trading Academy
Complaints Intelligent Platform
Healthcare & Lifesciences
Building an enterprise complaints investigation portal without sacrificing compliance or human judgment.
Shweta Labs
Cybersecurity
Brand and product narrative for a cybersecurity company
JobGurus (Bright Studios)
Education
Designing a path-first product for newcomers navigating the Canadian job market.
Designing clarity into a new food business model — so the website sells without over-explaining
Hotplate (Ancorpoint Studios)
Prosumer
Building Enterprise-Scale Design Systems for Multiple Product Suites
Enterprise Design System
Healthcare & Lifesciences
Brand Identity & Learning Platform Design for a Trading Academy
Bull & Wolf
Education
Building an enterprise complaints investigation portal without sacrificing compliance or human judgment.
Complaints Intelligent Platform
Healthcare & Lifesciences
Brand and product narrative for a cybersecurity company
Shweta Labs
Cybersecurity
Designing a path-first product for newcomers navigating the Canadian job market.
JobGurus (Bright Studios)
Education
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.
Sheila Gannon, (Healthcare Consultancy)
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!
Mason Price, Founder, wenlaunch
Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.
Joe Fouche, (Law Enforcement)
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.
Sheila Gannon, (Healthcare Consultancy)
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!
Mason Price, Founder, wenlaunch
Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.
Joe Fouche, (Law Enforcement)
Great collaboration with Disha! Great experience with reliable communication, fast iteration, and implementing feedback quickly. Thank you for the hard work dedicated to our project!
Alli Minetti, Contra Labs
Working with Disha is always fantastic. She's super reliable, and it's always a pleasure to meet with her. I really have no more to say about her, since I've been saying that for so long. Honestly, 10 out of 10 experience every time.
Daniel G Bright, Founder, Bright Studios
Disha is above and beyond in her creativity, professionalism, customer service and attention to detail. I would work with her 100 times over. So grateful for her expertise and support as I navigated my first experience in this arena.
Katie Crokus, Founder, Empower Nutrition
I love Disha's work and have enjoyed working with her. She was very responsive to suggestions and made timely adjustments. Her style was a great fit for me and my business. I highly recommend working with her.
Sheila Gannon, (Healthcare Consultancy)
Disha is not only a great designer but a great collaborator! Very pleased with the work and we're already working on another project together.
Adriano Reis, Founder, Ancorpoint Studio
Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.
She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.
She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.
Founder & CEO, Shweta Labs
Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.
We are very happy with the final result and will be working with Disha for the rest of our project!
Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup
Disha is a great designer, she is professional, fast at communicating, and creative. Looking forward to working with her on future projects!
Mason Price, Founder, wenlaunch
Disha has always been great to work with - I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.
Her depth of knowledge is incredible.
Shubh Agrawal, Head of Growth, Valley
Disha was great, professional, communicated well, timely...I could keep on going! I highly recommend her.
Joe Fouche, (Law Enforcement)
