2025
·
Enterprise
About
CoolMessageBro is an initiative by Valley, sharing real LinkedIn and email messages that booked meetings. The project covered landing page design and development in Framer.
Challenge
The collection needed to be easy to browse and useful to sales teams and GTM operators, while giving them a reason to explore Valley. The examples had to carry the page.
Outcome
A lightweight, published resource that turns hundreds of outbound messages into a collection visitors can quickly scan and learn from. The page puts the messages first, giving Valley a practical way to introduce its expertise through something its audience can use.
It creates an entry point into Valley around the work of writing better outbound, with the resource itself giving visitors a reason to engage.
Project Overview
For an AI outbound platform, the message itself is a big part of what someone is buying. They want to know how it will sound, whether the personalisation is relevant, and how people respond.
Valley already had a collection that answered those questions: actual outreach messages alongside the replies they received. The team had been sharing these as screenshots, and the collection had become one of their strongest sales assets.
CoolMessageBro gave that collection a dedicated home. I designed and built the website in Framer, keeping the conversations at the centre of the experience. Each exchange lets someone follow the connection between what was sent and what came back — including replies that comment directly on the quality of the outreach.
The value is in being able to judge the work for yourself. Sales teams can study the examples for their own outreach, while potential customers can see the kind of messaging Valley produces before booking a demo. The page gives the team something concrete to share whenever that question comes up.
Working on something complex, ambitious, or hard to get right? I’d love to hear what you’re building.
Most of my work sits with teams solving complex problems — where design needs to hold up as products evolve and companies scale. If that’s what you’re working on, we’ll likely get along well.
Designing clarity into a new food business model — so the website sells without over-explaining
Building Enterprise-Scale Design Systems for Multiple Product Suites
Building an enterprise complaints portal without sacrificing compliance or human judgment.
Making trading education feel credible in a category built on hype.
